MARKET: The domestic women’s intimate apparel industry stood at $13.7 billion in 2010. Combined with a $4.7 billion men’s market, the undergarment industry accounted for over $18 billion in 2010 sales.
OUR TEAM: Lingerieplanet.com was started by two tech entrepreneurs with extensive experience building high growth, profitable ventures. Their passion for building great businesses has created an energy and enthusiasm that is infused throughout the staff who knows they are part of a special team. Over 10 staff members & contractors are onboard including marketing experts, programmers, SEO gurus, product experts, and an outstanding customer service staff.
FOUNDERS:
Mark Cullinane: Harvard Business School, Bain Consulting, Digital Media Executive, Decorated ex-Military Officer
www.linkedin.com/in/mfcullinane
Eric Melin: Serial Entrepreneur, SEO Expert, Technologist, eRetail Exec & Former VP of Marketing at Planet, Inc.
www.linkedin.com/in/ericmelin
COMPANY: Lingerie Planet, Inc. ( www.lingerieplanet.com )
Corporate: Delaware S Corporation Founded: July, 2010. Trademarks Pending.
Industry: Intimate apparel e-tailer
Financing: Privately Held. Seed funding via Founders
Seeking: Interns & Remote/work at home opportunities
Advisors: Equity compensation available
Investors: Future investment rounds may include outside investors
Venture Stage: Prototype with customers, generating traffic & revenue
OPPORTUNITY: Despite the massive size of the intimate apparel industry, very little innovation has occurred around the retail sale of these items. Today, only 3% of women’s intimate apparel is sold online but estimates for 2018 suggest that online sales of retail apparel could account for as much as 35% of this $18 billion dollar market.
CUSTOMERS: Our customer is the sophisticated contemporary woman of any age who have a strong sense of personal style and who demand high-quality classy products delivered with world-class customer care at a great value.
KEY SUCCESS FACTORS: In nearly every retail sector there has been born a pure play online company that has been disruptive to that market. Amazon originally did it for books; Netflix did originally for movie rentals. More recently, Zappos has taken the shoe industry by storm while Backcountry has built an impressive business catering to outdoor enthusiasts. . . Lingerieplanet.com will be the disruptive force in the women’s intimate apparel market and will accomplish this very simply by maintaining an obsessive focus on delivering value to our customers and will leverage the latest trends in social media and mobile commerce to innovate in an industry that has done very little to innovate or inspire its customers.
CONTACT INFO:
Lingerie Planet, Inc.
2 Joseph Lane
Lynnfield, MA 01940
info@lingerieplanet.com
facebook.com/lingerieplanet
linkedin.com/company/lingerie-planet-inc-
(717) 739-9349 M-F 9am-9pm EST
